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NEW from TYSA - AIDS AWARENESS BAG


ABOUT THE TYSA AIDS AWARENESS BAG

Designer TYSA teams with Artist Alison Van Pelt to create a chic tote to raise awareness
and money for AIDS research

Thursday, October 27 2011 -Designer TYSA and Artist
Alison Van Pelt join forces to raise money and awareness for AIDS research by creating a chic multipurpose tote.

On one side of the tote is an original image by Van Pelt, who says: “This image is a symbol of love and intimacy. We’d like it to be a reminder to be strong and respect your health and your life when you choose to be intimate”. Both Tysa and Alison agree that it vital that we come together as artist, individuals and corporations – and fight for those less fortunate. Tysa says, “We have a moral imperative to prevent prejudice and decimations, to fund research and provide services and education to people living with AIDS.”

The classic canvas tote will retail for $39.00 with 100% of the proceeds benefiting the Elton John AIDS Foundation (EJAF) available exclusively at http://www.tysadesigns.com starting Monday, October 31 through December 31,2011.


About TYSA
California native, Tysa Wright began designing with a cotton skirt – a reversible skirt that could also doubled as a dress. The skirt quickly sold out at tony boutiques such as Fred Segal and Curve. What began with one humble skirt quickly grew into a full collection of dresses, pants, skirts and shirts in lustrous linen and comfortable cotton voiles.

Tysa transitions seamlessly from daytime chic to evening fabulous, simply by changing your accessories. The versatility of the collections comes as no surprise once you understand her primary inspirations comes from the 24/7 lifestyle of rock n roll. Tysa says, " I love everyone from Chrissy Hynde to Patti Smith to Billie Holiday to the Rolling Stones to Pharell and John Lennon." She continues, “I draw so much inspiration from music and their muses, Anita Pallenberg and Bianca Jagger both have such an intrinsic sense of style and have had.

Travel is also an integral part of the Tysa story, "I find so much divine influence for color wherever I travel," she says. Amazonian greens, the orange of an Indian sunset, the red of the East African soil, and a Caribbean turquoise all mix flawlessly with more urban shades of black, brown and khaki. Travel also played a key role in the creation of TYSA’s signature scent, a hand poured oil that evokes the smell of the tropics. The TYSA collection is available in over 250-specialty store worldwide. For a complete stock list please go to: http://www.tysadesigns.com

About Alison Van Pelt
Alison Van Pelt was born and raised in Los Angeles. She studied art at UCLA, Art Center, Otis Parsons and the Florence Academy of Art in Florence, Italy.

Using her own photographs and found images, Van Pelt first draws then hand-paints a detailed image on canvas. She blurs and rebuilds the paint, resulting in a purposefully degraded, mystical evocation of her subject. As the superficial visual information is removed, the deconstructed object or portrait gains movement and/or depth. The entire process of accumulating and disintegrating the paint is performed in one long session, while the paint is wet, lasting between twenty-four and forty-eight hours. Van Pelt has been painting for twenty-seven years and is eager to clarify, with filmed documentation of her process, that while she enjoys a separate practice of photography, and references photography in her work, her work is drawn and painted entirely by hand. This technique produces either the streaking effect of motion across the canvas or, like a hologram; the image seems trapped under the paint. Her portraits can generate a dreamlike illusion of a vanishing memory, a sense of idolatry or a captured fleeting moment.

Van Pelt's work has been exhibited by and included in the permanent collections of The Los Angeles County Museum of Art, The Armand Hammer Museum, The Frederick R. Weisman Museum, The Frederick R. Weisman Art Foundation, The Jumex Foundation, The Dayton Art Institute, The Fresno Art Museum, The Long Beach Museum of Art, The Orange County Museum of Art, Indianapolis Museum of Art, The New Orleans Museum of Art, The Nasher Museum at Duke University, St Patrick's Cathedral, N.Y., The Studio Museum in Harlem, Kayne Foundation, Los Angeles, CA, Van Pelt Deitrich Library, University of Pennsylvania, Philadelphia, PA, , Fort Collins Museum of Modern Art, and NASA, Washington D.C., and in private collections including Hilary and Bill Clinton, HRH Albert, Prince of Monaco, Pat Poncy, Ed Ruscha, Paul Ruscha, Thomas Weisel, Paolo Vedovi, Jerry Moss, Audrey Irmas, Sting and Trudy Styler, Ronnie and Vidal Sassoon, Marc Selwyn, Billie Mylam, BryanLourd, Philip Isles, Geoff Isles, Eugenio and Isabella Lopez, Eugenio Lopez, The estates of Louise Bourgeois, Agnes Martin, Frank Zappa, and Princess Diana.

About Elton Johns AIDS Foundation
The Elton John AIDS Foundation (EJAF) is one of the foremost independent AIDS charities in the world. Our mission is to provide focused and sustainable funding to frontline programs that help to alleviate the physical, emotional and financial hardship of those living with, affected by or at risk of HIV/AIDS, and to continue the fight against this worldwide pandemic. For more information, please go to, http://www.ejaf.com/Aboutus


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